Saturday, April 27, 2024

A Tour Through Design and Social Activism in LA, From 1960s to Today

1990s graphic design

It has been the most pirated font on the web shortly after release in 1991. With tie-dye set to be a significant creative trend in 2021, it seems our interest in nostalgic design is only set to continue. Discover more of the trends we anticipate to make waves in the year ahead—from Inkscapes to Surreal Faces—in our data-based Creative Trend Report.

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Abstract shapes feature on just about anything, from photo frames to drawings and art. Popular graphic design apps, such as CorelDRAW, provide options for abstract concepts in graphic design. Scott Kim is an American puzzle and computer game designer, artist,and author of Korean descent.

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Recent artworks by the co-founder of Pussy Riot will be featured in a pop-up exhibition, along with an artist Q&A and performance, on May 16 in NYC. The Shell logo has undergone many redesigns – some major, some subtle. With the looming pandemic, it can be challenging to be cooped up in your house with the same daily routine. With this being said, tapping into your creative side can be a great outlet for stress and anxiety during these trying times. He ad designs that were created in this way drew in potential clients and customers, prompting them to engage with the product or brand behind the ad itself. To get a better understanding of what exactly I’m talking about, take a look at some examples.

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It’s 1997, you’re sitting on your blow-up armchair watching Ross and Rachel take a break. The Spice Girls are on every radio station on repeat, and you’re blissfully unaware that in a quarter of a century, all of these nuanced talismans of the ’90s will be referenced and repeated in a ’90s design trend. The Anti-Design movement cannot be left out of a discussion on 90s design styles. A common aspect of the 90s graphics was the use of abstract shapes, such as geometric shapes.

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Martin Venezky, on the other hand, is an interesting case study — a designer who prefers analog methods, but whose works fit into the layered aesthetics of the ’90s digital age. Emigre #11 further explores and gathers artifacts of this new relationship between graphic designers and the Macintosh computer. The grittiness of postmodern typography expressed new possibilities for print design and letterforms — going against traditions by breaking free of the grid, contesting legibility, and favoring expression over function. A surge in the use of sans serif and handwritten fonts was prevalent in design during this time. With the famous ‘Comic Sans’ being released right in the middle of the decade, this font within pop culture became overused and oversaturated – leading to its now known controversy.

Postmodernist designers thus drew — mostly, it seems, unknowingly — on a tradition of critique that once had the capitalist organization of work in its sights. Insofar as their critique became an affirmation of the profession and of technical progress, the postmodernists built up their own progressive "master narrative" of capitalist development. In this way, they readily inherited the mantle of the universal modernizers that they claimed to have tossed aside.

1990s graphic design

Nineties design, particularly minimalism and grunge, is enduringly cool, youthful, and modern—no wonder creatives today still find it to be a source of inspiration. Perhaps more than any other design style that emerged in the 1990s, minimalism has had the most durable influence across a wide range of design fields—from furniture to fashion. While the 80s had been all about aspiration, during the 90s the ultimate goal was to be cool. Music led the way, with designers clamoring to create designs that tapped into consumers’ penchant for rock, indie, and dance music. Attention-grabbing and, in some cases, headache-inducing, early 90s design was really an exaggerated form of the New Wave styles, as well the distinctive aesthetic created by the Memphis Group in the 1980s. One of the best ways to predict what’s next in design is by looking at what was popular over the past few decades and digging into niche aesthetics.

A Tour Through Design and Social Activism in LA, From 1960s to Today

De Solidia falls in the handwritten category, a more legible Comic Sans. While Comic Sans had structure to its characters, De Solidia embraces curves and non-straight lines. This font would be great for a 90s company logo that wants to portray itself with a fun but professional font. Jonathan Barnbrook is famous not only because he is David Bowie’s latter-career go-to designer, but also because of his best known influential type design – Exocet.

Today, we might consider these types of logos a little obvious and overfacing, but remember that for 90s audiences, these novel computer-generated designs were, well, completely novel. Ultra-bright color palettes, energetic geometric patterns, and jaunty comic book type was the backdrop to youth advertising and MTV, with shows like Saved by the Bell and Beverly Hills, using this aesthetic in credits, clothing, and set design. A decade of experimentation in design, and society at large, the 90s celebrated individualism. Graphic design and fashion was intrinsically linked to music over this period, which might explain why the decade’s design output is so diverse. From Acid House to Grunge, Electronica to Brit Pop, design sub-movements sprung up in connection with a wide range of music tribes. The experimental decade intertwined music and design, as well as introduced a stripped-back minimalist style that continues to inform product design, fashion, and branding today.

And if you scroll down the page even more you will see images that represent the 4 distinct styles of the 90s mentioned above as well as various designs used in prints such as posters and album cover. Comic Sans was released in 1994, making it one of the most popular fonts in the 90s. Studly maintains the friendly and round shapes of Comic Sans, while upgrading the legibility by keeping it clean.

For Gramsci, the "mechanization" of the Linotype worker's gestures promised to free his mind; fifty years later, "the memory of the trade" would be unceremoniously "locked up in a little box." Isn’t it just an alternative to the dominant medium, but certainly not a substitute for it? But since pundits like to sum up moments—especially decades—for purposes of further debate, I will refer to the early Oughts as “The Decade of Dirty Design” until someone proves otherwise. I remember controversy over the underwater baby in Robert Fisher’s album design. Similarly to Full House, the set design, fashion, title and overall aesthetic of the show captures the carefree, bright, joyful nature of this era.

Six decades of D&AD awards: the 1990s - Creative Bloq

Six decades of D&AD awards: the 1990s.

Posted: Wed, 05 Feb 2014 08:00:00 GMT [source]

It’s hard not to look back on the ’90s in North America without feeling the decade’s overwhelming sense of optimism. The U.S. was operating with a surplus, feminism was back with the third wave’s “girl power” anthem, and Michael Jordan claimed the NBA’s MVP honor for the fifth time. David Carson’s Beach Culture, a surf and skate magazine plastered with grunge type and bold photos, won over 150 design awards.

The earlier grungy experimentation gave way to a new clarity and rationalism—even a new minimalism began to take hold with the return to Helvetica and other emblematic sans serif faces. The aesthetic of the 90s logo featured vibrant colors, abstract shapes, sometimes fun patterns where applicable, and many gradients. Comic Sans was used in many retro 90s logos, as well as condensed sans serif and handwritten styles.

In this they conflated modernist style with features of Fordist capitalism — a social form already in retreat by the 1980s. The postmodernist line of critique, as Boltanski and Chiapello have illustrated, in fact drew on much older traditions of resistance to capitalist work; graphic designers, however, were reluctant to conceptualize their practice in these terms. Meanwhile, print workers encountered the decline of Fordism in the form of deskilling, speedup, and the loss of shop-floor control. Those who were rendered superfluous to the new processes of print production were thus "freed" from their constrained and routinized labor — along with the wage that labor once secured.

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